When I was a teenager, I remember seeing an ad for a hotel chain that was just 30 seconds of penguins swimming in a hotel bathtub. I remember thinking, "I want to be the guy who sits in a meeting and says, 'you know what'll sell a ton of hotel rooms...? Penguins.'" I'm extremely grateful to the team at Rochester Motor Cars for giving my first "penguin" ad. I'm so proud to have written and directed this piece.
Below the full 2 minute ad, you'll see the first 30 second broadcast ad from the series. 3 more will come out before the end of the year.